Until the late 1960s, only herdsmen and alpine farmers lived in Hochfügen in the Zillertal Valley, and in winter the region was deserted. A lover of Tyrol from Afghanistan, wishing to please his daughter, presented her with a holiday home in the midst of the Tyrolean Alps. Its architecture was inspired by the ancient Egyptian pyramids, and the result was the eye-catching roof formation that characterises the Lamark to this day.
The daughter was sadly less enthusiastic about life in the mountains, and the holiday home was soon put up for sale. Our grandfather, Gottfried Schiestl, seized the opportunity; he had the visionary idea of attracting winter sports guests to this wonderful mountain region at the entrance to the Zillertal Valley in Tyrol.
Here, in the midst of this tourist no man’s land, he opened the Lamark guesthouse. Together with two partners, he helped bring this high valley to life, attracting its first holidaymakers. The first ski lifts were built and the transport links continually improved.
The next generations
In 1974, his daughter Gretl and her husband Lutz Fankhauser took over the business. Since then, the Fankhauser family has devoted itself to running the hotel, offering its guests a warm welcome and a family atmosphere. The Hotel Lamark will soon be celebrating its 40th anniversary.
In 1999, the hotel passed on to the third generation. Lutz and Gretl’s son Alexander, a successful chef, honed his culinary skills under the tutelage of the best chefs in Great Britain, the USA and Vienna. Together with his wife Petra, he has returned to the family business, bringing his culinary art to the Hotel Lamark. Petra Fankhauser runs the hotel together with her parents-in-law, and the next generation of future hosts, daughter Marlen and son Xander, are growing up fast.
The present and the future
The summer of 2005 was a time of great rejoicing for the Restaurant Alexander; we celebrated Alexander Fankhauser’s selection as the Gault Millau Chef of the Year. Alexander is well known to the viewing public as a television chef, cooking together with Andi Wojta on Austrian broadcasting’s daily cookery show, Frisch gekocht.
And so four decades have past and the Lamark guesthouse has been transformed into the 4-star Hotel Lamark, in Hochfügen in the Zillertal Valley. Following the general development of Austria’s alpine hotel business, our guesthouse has grown into a well-established hotel with 100 beds in 50 rooms and suites. We’ve become not only larger but more attractive; the Lamark spa and fitness areas have been added, and the levels of comfort and furnishings are continually adapted to meet the expectations of today’s discerning guests.
You’ll find everything you need to make your winter holiday in Tyrol an unforgettable experience here at the Lamark in Hochfügen, in the Zillertal Valley. We offer warm hospitality, fine gourmet delights, soothing spa treatments, and the best fun that snow can offer, right outside our front door.
Together with our welcoming team, the Fankhauser family will do everything it can to make your stay a memorable one – because we’re happy when our guests are happy.
But we’re only satisfied when you’re delighted.
Come and see what the Lamark has to offer its guests, or drop by for a repeat visit. We look forward to having you with us.
The Fankhauser Family and Staff